L'Oreal, others infuse Rs 65 crore into deconstruct

French cosmetics giant L'Oreal, along with investors such as V3 Ventures and DSG Consumer, have invested ₹65 crore in skin care brand Deconstruct. The deal was done through L'Oreal's VC fund BOLD and existing investors Kalaari Capital and Beenext also participated in the round. The brand is expected to close FY25 with net revenue of ₹200 crore.

In 2024, L'Oreal SA and Shiseido, two of the world's largest cosmetics companies, identified India as a key growth driver, citing the country's burgeoning population and growing affinity for beauty products. L'Oreal said India is its fifth-largest market in the professional products division, which primarily sells to salons.

Currently, focused beauty brands like L'Oreal, Mama Earth, Nivea and Nykaa hold a 33% market share and are expected to expand to 42% in the next five years.


"This funding helps us to focus on building highly effective yet gentle products," said Malini Adapureddy, founder, Deconstruct.