Lifestyle products company Hey Tomorrow launches fruit & vegetable wash liquids

HYDERABAD: Lifestyle products company Hey Tomorrow Consumer Products has announced launching its fruit and vegetables wash liquids under the brand Hayden.

The company said its wash liquid is produced from natural extracts and claimed it as the product that’s fully organic.

The company’s director Anitha Nellapati in a statement said the liquid wash with its special properties penetrate uneven surfaces of fruits and vegetables to clean the dirt, germs, pesticides, and other impurities.


Hey Tomorrow expects to cater to the needs of both personal users and also establishments that aspire to maintain the highest hygiene standards in their food, she said.

The company, which is backed by Akira Bharathi Corporate (Rs 1.5 crore) and 99Ventures (Rs 3 crore), is in the process of setting up a fully automated production facility that is expected to take off by 2021-end.

Hey Tomorrow is also looking at launching its range of dish wash liquids and floor cleaning liquids that are produced from natural extracts.