KLF Nirmal makes foray into the personal care segment

KOCHI: KLF Nirmal, a leading coconut oil producer, has made a foray into the personal care segment with the launch of ‘ Nirmal Clear’ brand of coconut hair oil.

KLF Nirmal, a company with 60 years of experience in the coconut oil industry, has employed state of the art technology in the industry. The company uses multi stage vaccum induced cooking process to manufacture pure coconut oil.

This has helped the company to introduce its coconut hair oil in a high performance PET transparent bottle. The packaging format has been developed using international expertise, said Mr Paul Francis, managing director, KLF Nirmal.

Coconut oil has a 72 % share of the Rs 3000 crore hair oil market, the company spokesmen said. “With our Nirmal Care brand we plan to achieve a good market share in this segment”, said Mr Sunny Francis, director – marketing and strategy, KLF Nirmal.