ITC into branded organic spices
ITC Foods today announced its foray into the branded organic spices segment.
By PTI |
BANGALORE: ITC Foods today announced its foray into the branded organic spices segment.
Initial offerings comprise chilli, turmeric and coriander powders under the Aashirvaad Select Organic Spices range, ITC Ltd Divisional Chief Executive (Foods Division) Ravi Naware told reporters here.
Aashirvaad had obtained India Organic Certification for its range of select organic spices, and the packaging was made of ECF (elemental chlorine free) board that does not contain chlorine and therefore makes it totally environmentally friendly, the company said.
"Organic farming seeks to provide consumers with food that is 100 per cent natural," Naware said.
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