India’s insect repellent market clocks Rs 4,400 crore in retail sales a year: Report

From mosquito coils to cockroach sprays to electric swatters, India’s insect repellent market clocks Rs 4,400 crore in retail sales a year, according to a report by Euromonitor. Coils are the top selling repellents with a 50% market share, though sprays are also gaining in popularity. Godrej Consumer Products, with brands such as Good Knight and Hit, controls nearly half the market and is gradually eating into shares of rivals such as SC Johnson, Reckitt Benckiser and Jyothy Labs. The country’s home insecticide market is forecast to reach Rs 5,200 crore by 2020, reports ET. Here’s a look...