Gillette to launch new ad in AP

HYDERABAD: Gillette India is planning to launch a new advertising campaign in Andhra Pradesh soon. It has also introduced some special price offers on Gillette Vector Plus and cartridge packs in the state. ``Shaving blade market in the country is estimated to be at Rs 600 crore.

We consider, Andhra Pradeh as one of the markets, which has huge potential to grow. With the new ad campaign and price offers, we expect to expand our marketshare in AP,'' said Sumeet Naranag, marketing manager of Gillette on Thursday.