Future Grp inks co-branding deal with Marvel for handwash
Future Group is already having a co-branding deal with Walt Disney for its Tasty Treat brand comprising cereals and jam.
By PTI | Updated:
MUMBAI: The Kishore Biyani-promoted Future Group, which runs India's largest retail chain in both value and lifestyle formats, has entered into a co-branding deal with Marvel, a part of The Walt Disney Company, to create new categories in the kids' personal care segment, a top company official said.
The Group, which runs retail chains such as Big Bazaar, Food Bazaar and Pantaloons, plans to launch, in the next one week, a kids range of handwash products under its private brand Caremate with Marvel characters like Snow-white and Spiderman in a co-branding deal.
"We are the first Indian retail player to have entered into a co-branding deal with the world's largest comic book and action hero company Marvel Entertainment to launch a kids range of personal care products with our private brands. We will initially start with launching kids handwash range, as this is practically untapped category," Future Group's Head (Private Brands), Devendra Chawla, told PTI here.
Future Group is already having a co-branding deal with Walt Disney for its Tasty Treat brand comprising cereals and jam.
The Walt Disney Co, creater of iconic characters such as Mickey Mouse and Donald Duck, had in 2009 acquired Marvel Entertainment for about USD 4-billion.
The Group, which runs retail chains such as Big Bazaar, Food Bazaar and Pantaloons, plans to launch, in the next one week, a kids range of handwash products under its private brand Caremate with Marvel characters like Snow-white and Spiderman in a co-branding deal.
"We are the first Indian retail player to have entered into a co-branding deal with the world's largest comic book and action hero company Marvel Entertainment to launch a kids range of personal care products with our private brands. We will initially start with launching kids handwash range, as this is practically untapped category," Future Group's Head (Private Brands), Devendra Chawla, told PTI here.
Future Group is already having a co-branding deal with Walt Disney for its Tasty Treat brand comprising cereals and jam.
The Walt Disney Co, creater of iconic characters such as Mickey Mouse and Donald Duck, had in 2009 acquired Marvel Entertainment for about USD 4-billion.
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