Demonetisation puts brakes on FMCG growth in November, December

The domestic fast-moving consumer goods sector witnessed a noticeable slowdown in the wake of the sudden withdrawal of high-value currency notes late last year, as sales growth in value terms decelerated from a high of 9.9% in October to around 3% in the rest of the quarter, according to data put out by consumer analysis firm Kantar Worldpanel.

Although sales growth for the full December quarter was more than last year’s, it was lower than in the preceding three quarters. ET reports...