Dabur expands packaged food business

NEW DELHI: FMCG firm Dabur today announced the expansion of its packaged food business with the launch of coconut water under its Real Activ brand.

"With the launch of Real Activ Coconut Water, we are further expanding our fruit-based beverages category to give our consumers more choice to make their modern hectic lifestyle healthier," Dabur India Category Head-Foods Praveen Jaipuriar said in a statement.

Dabur will soon be executing a 360-degree marketing campaign to promote the product, the company said.