Colgate expands toothpaste range in India

NEW DELHI: Colgate-Palmolive (India) today expanded its toothpaste range in the country with the launch of ' Colgate Active Salt Healthy White'.


The company has appointed actors Kareena Kapoor Khan and Shriya Saran as brand ambassadors of the product, Colgate-Palmolive(India) Ltd said in a statement.

"This is the first time anywhere in the world that the company has launched a toothpaste that combines the power of salt and lemon to remove yellowness in the teeth," it added.

Colgate-Palmolive is present in the segments of oral care, personal care, home care and professional oral care.

"Over the years Colgate-Palmolive has led the development of oral care category in India through relevant innovations and latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction," Colgate-Palmolive (India) VP-Marketing Ajith Babu said.

The company's product portfolio includes toothpastes, tooth powder, tooth brushes and mouthwashes under the 'Colgate' brand, as well as a specialised range of dental therapies under the banner of Colgate Oral Pharmaceuticals.