Clovia forays into personal care category

New Delhi: Lingerie brand Clovia has launched its new line of solution-based personal care products. The Clovia Botaniqa range includes options from oils, body butters, face washes, face masks, shampoos, conditioner, serums, according to a release.

Curated for the needs of new moms, the range, starting at Rs 399, offers solutions for the problems faced during and post-pregnancy such as hair-fall; tired/dull skin; stretch marks; dryness; acne as well as stress.

Catering to the multiple needs of women these products are Ayurvedic formulations using natural ingredients. The entire range has no toxins, paraben or sulphate and is enriched with active ingredients derived from pure essential oils, the release added. Moringa, Argan, Patouchali, Jasmine oil, Lavender, Jojobal, Olive Saffron, Matcha tea, Himalayan clay, etc heals skin and hair naturally and from within.


Talking about the new range Neha Kant, founder & director, Clovia said, “We believe in constant innovation and direct connection with our customers. With the launch of this latest range, we aim to extend Clovia’s expertise to our user’s skin & hair as well. The entire range is made with natural ingredients and uses Ayurvedic formulations.”

Clovia is a lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG among others. The company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, and shapewear.