Baba Ramdev's Patanjali far behind Dabur and Zandu in reach

Homegrown brand Patanjali that has refocused the national attention on yoga and the traditional Indian medical system of ayurveda is far behind Dabur in terms of penetration, or reach, according to latest data from IMRB Kantar Worldpanel. However, it is growing a lot faster than its peers, finds Neha Tyagi: