Amway teams up with Microsoft for digitally-enabled experience centres in India

AHMEDABAD: Direct selling FMCG company Amway India Enterprises Pvt on Tuesday launched its first digitally-enabled experience centre in Bengaluru. Amway partnered with Microsoft to conceptualise and design the store with an aim to transform the consumer as well as distributor experience. Amway will launch more than 10 such centres pan-India in this decade, Anshu Budhraja, CEO, Amway India said.

A specially created project team from Amway and Microsoft analysed each and every stage of the distributor/consumer buying pattern to work out a solution which can potentially convert each and every transaction into a lasting memory. The Experience Store leverages multiple new-age technologies such as 'Augmented Reality', 'Gamification', 'Virtual Makeover Solution', 'Interactive Table Application' and 'Virtual Cart' to give an immersive experience to the user.

Strengthening its product portfolio, Amway will launch cookware this calendar, Budhraja said. "This calendar year alone, we are targeting to launch 10 new products in the country," he said.

Karan Bajwa, Managing Director, Microsoft India, said, "We are pleased to partner with Amway to create an experience which blends digital engagement with physical products and spaces. Amway's digital transformation is centred around the consumer and we are creating experiences which excite them in whole new ways. This is made possible by understanding customer's behaviours captured through various sensors, Internet of things and natural user interface like touch and gestures."