What does Bulgari's Rs 4 crore watch look like?

The luxe trimming - an 18k pink gold case, a skeletonised off-centre gold and sapphire dial and alligator strap with 18k pink gold folding buckle - also add to its value.

Updated: Jun 15, 2011, 12.25 PM IST

Text: luxpresso.com

Rose, the jewellers and purveyors of high end watches, launched one of the most expensive watches ever in Mumbai over the weekend. And we saw the party pics to prove it!

But the question is, what's so unique about this Rs. 4.10 crore Bvlgari Gerald Genta Magsonic watch, which costs about the same as a one-bedroom flat in the city?

For one, the Bvlgari Gerald Genta Magsonic is only one of only 5 limited edition pieces ever made. The luxe trimming - an 18k pink gold case, a skeletonised off-centre gold and sapphire dial and alligator strap with 18k pink gold folding buckle - also add to its value.

The luxury watch comes with a manual winding movement, GG 31001 Caliber and is composed of 632 components and is so complex thanks to its tourbillon and sophisticated chiming functions that Bulgari also launched a iPad app that explains how the watch works.

No doubt it will be most helpful to the five people who will (and already do) own the Gerald Genta Magsonic watch.

Both the Bvlgari Gerald Genta Magsonic and the equally mind bogglingly cool Octo Grande Sonnerie Tourbillion are on display at Rose's Watch Bar.

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