The Body Shop drops prices in India

NEW DELHI: UK cosmetics brand The Body Shop has dropped prices across its products by 20-30% in India, as it aims to increase its share in an intensely competitive cosmetics market.

“The price change will make The Body Shop a more accessible beauty brand,” the company said in a statement.

In India for close to a decade, The Body Shop claims its products are 100% ‘vegetarian’, and sells across 150 stores.

The Body Shop India chief operating officer Shriti Malhotra said: "Lower prices of our best sellers will bring affordable beauty closer to diverse consumers across age groups and geographies, recruiting new consumers along the way.”