Sia Art Jewellery to open 150 stores all over country
Sia Art Jewellery (SAJ) has announced of setting up of 150 stores across the country including 15 in Gujarat within two years, Nitesh Chheda vice-president, SAJ Retail said on Sunday.
By PTI |
VADODARA: Sia Art Jewellery (SAJ), the national market leader in art jewellery industry and Sia Solemates, exclusive designer bags and footwear, has announced of setting up of 150 stores across the country including 15 in Gujarat within two years, Nitesh Chheda vice-president, SAJ Retail said.
Talking to PTI after opening its Vadodara store here on Sunday, Chheda said they also plan to hld exhibitions abroad.
Sia Art Jewellery and Sia Solermastes will have their presence across the country through '300 shop-in-shops by 2011,' Chheda said.
Sia Art Jewellery started in Mumbai in 1995 by Ramniklal Chhavda, holds the leadership in the branded artificial jewellery market. The brand has transformed from ethnic kundan offerings to modern everyday contemporary wear.
Sia, as a fashion retail brand, enjoys a loyal customer base with an exclusive membership programme. It is comparable to the best accesspries industry with a healthy product turnover and a high sale per square feet ratio. The uniqueness of Sia is addressed by the twin factors affordability and versatlity, alongwith industry recognition -majority of Bollywood, fashsion designers and TV soaps like Jassi, Baa Bahoo, Rasham Dankh, Nach Baliya, Maximum Stykle and movies like Devdas and Om Shanti Om endrose Sia in some way or the other, Chheda said.
"The art jewellery market is worth Rs 1,500 crore in the country out of which Gujarat's share is 40 per cent and we want to capture it." Chheda said.
Talking to PTI after opening its Vadodara store here on Sunday, Chheda said they also plan to hld exhibitions abroad.
Sia Art Jewellery and Sia Solermastes will have their presence across the country through '300 shop-in-shops by 2011,' Chheda said.
Sia Art Jewellery started in Mumbai in 1995 by Ramniklal Chhavda, holds the leadership in the branded artificial jewellery market. The brand has transformed from ethnic kundan offerings to modern everyday contemporary wear.
Sia, as a fashion retail brand, enjoys a loyal customer base with an exclusive membership programme. It is comparable to the best accesspries industry with a healthy product turnover and a high sale per square feet ratio. The uniqueness of Sia is addressed by the twin factors affordability and versatlity, alongwith industry recognition -majority of Bollywood, fashsion designers and TV soaps like Jassi, Baa Bahoo, Rasham Dankh, Nach Baliya, Maximum Stykle and movies like Devdas and Om Shanti Om endrose Sia in some way or the other, Chheda said.
"The art jewellery market is worth Rs 1,500 crore in the country out of which Gujarat's share is 40 per cent and we want to capture it." Chheda said.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
