Reliance Brands to bring casual luxury lifestyle brand Juicy Couture to India in 2015

NEW DELHI: Reliance Brands, part of Reliance Industries Ltd, today announced a tie-up with New York-based Authentic Brands Group, LLC (ABG) to bring casual luxury lifestyle brand, Juicy Couture to India in the second half of 2015.

Under the partnership, the two firms are looking to launch 20 Juicy Couture single brand stores in India during the first five year phase, starting in Fall 2015, the company said in a statement.

"Through this strategic partnership, Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women's and girl's, handbags, footwear, intimates, swimwear, fragrance, accessories and jewelry," it added.

Commenting on the partnership, Reliance Brands President and CEO Darshan Mehta said: "Authentic Brands Group has an outstanding portfolio of world renowned brands and we are looking forward to working with their expert brand and business development teams."

He further said: "Juicy Couture enjoys a very strong recall and connect among fashion forward Indian customers and we are very thrilled to add this glamorous and fun brand to our prominent affordable luxury portfolio."

Other international brands brought in India by Reliance Brands include Brooks Brothers, Diesel, Ermenegildo Zegna, Paul&Shark, Kenneth Cole and Steve Madden.