Reliance Brands inks agreement with fashion brand Scotch & Soda

NEW DELHI: Reliance Brands Limited, a part of Reliance Industries Group has announced a long-term master franchise agreement with Amsterdam based fashion brand Scotch & Soda. Under this agreement, Reliance Brands will set up Scotch & Soda stores in all major cities in India by 2017. Reliance will grow the brand through other channels of sale in India, such as e commerce, travel commerce, and leading multi-brand department stores.

The company stated the newly formed partnership will leverage Reliance Brands’s in-depth expertise of the premium retail market in India coupled with Scotch & Soda’s global expansion drive.

Scotch & Soda is an Amsterdam fashion label known for its signature ‘Amsterdam Couture’. The brand’s collections mix and clash eras, classics, places of inspiration; meshing unexpected fabrics and patterns and include products for men, women and children.

Scotch & Soda CEO, Dirk Jan Stoppelenburg said: “On the archipelago of fashion you have many islands. One island?is for American sportswear another might be French luxury. Each island has several brands that share the same aspirations and dreams. Scotch & Soda has its own island. Reliance recognises our breakthrough brand of style and creativity. We are looking forward to growing our unique brand in collaboration with Reliance’s expertise in this fashion market and in this very important region.”

Darshan Mehta, president & CEO, Reliance Brands added: “It is ironic that in an increasingly crowded premium fashion space, getting a good tee or a nicely washed and well-fitting denim is rare Scotch & Soda is one of the few companies that is dedicated to crafting quality garments rather than emphasising on the brand logo. I have long been their admirer and consumer. The brand’s stores echo the theatre of their craft. Refreshingly differentiated. We now have the privilege and joy of partnering with them for India.”

Through this partnership, Reliance Brands Limited will offer Scotch & Soda products hrough all channels of sale.

Currently, Scotch & Soda has over 160 stores, and can be found in over 8000 points of sales including the global department-stores and the brand’s webstore.