Reebok ties up with retailers to promote 'workout shoe'

NEW DELHI: Sports footwear and apparel maker Reebok has tied up with 15 retailers to create 15 interpretations of its 'workout' shoe, to celebrate 25 years of its existence.

Released to coincide with the 'workout's 25th anniversary, each new variant of the shoe will feature different materials, colours and patterns.

Reebok has also created four films with four retailers to display the retailers' interpretations of the Reebok workout, a statement issued by the company said.