PC Jeweller partners with US-based Blue Nile

NEW DELHI: PC Jeweller has partnered with US-based online jeweler Blue Nile to launch products that will be retailed through retail and e-commerce channels.

The move will help the companies tap the huge potential in online jewellery market in India.

"As a part of exclusive collaboration agreement, PC Jeweller and Blue Nile will initially launch joint branded products that will be retailed through our showrooms and our e-commerce portal," PC Jeweller said in a BSE filing.

Both companies will work together on designing the jewelery, diamond sourcing, branding and marketing, the filing added.

Nasdaq-listed Blue Nile is leading online jeweller company that provides in-depth educational materials and online tools that place consumers in control of the jewelery shopping process.

PC Jeweller is leading retailer with 50 showrooms across 42 cities in India.