Menswear brand Allen Solly launches new brand identity

NEW DELHI: Madura Fashions promoted menswear brand Allen Solly, which made the concept of ‘Friday dressing’ popular, has unveiled a new brand identity, which the company hopes will give the brand a ‘contemporary’ image and push sales. The new look and logo, represented across key brand touch points such as points of sale and advertising, are being integrated into retail stores stocking the brand. Allen Solly brand head Sooraj Bhat said in a statement: “The new brand identity will give the brand heritage value and at the same time ensure its Friday dressing image.” The company claimed Allen Solly is posting strong double digit same store growths.

The Friday dressing concept was introduced almost two decades back and tried to cut through the clutter in the premium ready-made menswear segment with its casual office wear positioning.

Allen Solly and Van Heusen are among the brands under the Madura Fashion & Lifestyle portfolio, and are part of the Aditya Birla Nuvo group’s textiles and apparel business. The Madura group comprises of four segments -- premium fashion, mid-priced menswear, value retail and exports.