Max eyes 35% sales growth, lines up Rs 100 crore to open 50 stores

NEW DELH: Eyeing a sales growth of 35 per cent, fashion brand Max is lining up Rs 100 crore to open 50 stores across the country this fiscal.

"We will invest

The Dubai-based Landmark Group promoted company operates 145 stores in the country. It had reported a turnover of

The firm is bullish on the under penetrated kids wear segment which is growing at over 40 per cent year-on-year for the company, he said.

"At present, kids wear is the fastest growing category for us followed by womenswear and men's wear. Kids wear segment has been dominated by unorganised players. As kids wear is price sensitive segment, we entered with reasonable priced, high quality products," Kumar added.

Kids wear contributes 25 per cent to Max Fashions' turnover while womenswear and menswear 40 per cent and 28 per cent, respectively.

In order to cater to the demand of tier-III and tier-IV cities, Max has opened outlets under the Easybuy brand, Kumar said.