Manish Arora forays into menswear through Koovs.com

NEW DELHI: Koovs.com has partnered with fashion designer Manish Arora to launch his first ever menswear collection comprising of apparel and accessories.

The collection titled ‘Indian by Manish Arora X KOOVS’ the collection has black, white and gold as a constant, and includes a range of apparel including bomber jacket, shirts, t-shirts, vests, sweatshirts, trousers and shorts, and accessories including backpacks, high-tops, espadrilles, flip flops, socks and phone covers. The complete line features over 35 styles and is priced between Rs 495 to Rs 1,995.

“I chose to collaborate with a platform like Koovs.com in India to provide consumers an exclusive opportunity to own a signature Manish Arora product at accessible prices. We are essentially a women’s wear brand, so we thought it would be a great opportunity to cater to men for a change. We’ve incorporated a lot of lucid, colorful prints and graphics into the collection”, said Manish Arora.