Jewellery players ramping up antique jewellery segment
The demand has been fuelled by the fact that these old masterpieces continue to have a timeless appeal as opposed to some contemporary jewellery pieces.
By PTI |
BANGALORE: Keen to cash in on the trend of 'going back to the roots', jewellery makers have ramped up their antique segment to cater to the growing demand for gold jewellery that is 'old-fashioned' but stunningly beautiful.
"There is a demand for handcrafted jewellery pieces across the board," said Sandeep Bekal, convener of the 'Jewels of India', one of the biggest jewellery exhibitions held in the country annually.
The demand has been fuelled by the fact that these old masterpieces continue to have a timeless appeal as opposed to some contemporary jewellery pieces whose appeal often outgrows after the trend changes, said Sunil Matha, of Navrathan Jewellers (P) Ltd, Exporters of Traditional Jewellery.
The other primary reason why this segment has seen a steady rise in demand is the appreciation in the value of the jewellery pieces over the years. "An antique jewellery piece that cost around Rs 10,000 could now fetch a value of Rs 400,000 to Rs 500,000," Matha said.
Another reason is that even jewellers were ready to offer 100 per cent of the price at which a piece was bought and some even ready to offer a little more to get hold of an antique piece. Antique jewellery pieces are sourced from various places, including families who are in possession of some of most antique jewellery.
Once these original pieces, known as masterpieces, are acquired, they are either ramped up adding a new gold framework or lent with some tiny other variations that gives the masterpiece a modern touch without tampering with its old fashion appeal in any way, he said.
"There is a demand for handcrafted jewellery pieces across the board," said Sandeep Bekal, convener of the 'Jewels of India', one of the biggest jewellery exhibitions held in the country annually.
The demand has been fuelled by the fact that these old masterpieces continue to have a timeless appeal as opposed to some contemporary jewellery pieces whose appeal often outgrows after the trend changes, said Sunil Matha, of Navrathan Jewellers (P) Ltd, Exporters of Traditional Jewellery.
The other primary reason why this segment has seen a steady rise in demand is the appreciation in the value of the jewellery pieces over the years. "An antique jewellery piece that cost around Rs 10,000 could now fetch a value of Rs 400,000 to Rs 500,000," Matha said.
Another reason is that even jewellers were ready to offer 100 per cent of the price at which a piece was bought and some even ready to offer a little more to get hold of an antique piece. Antique jewellery pieces are sourced from various places, including families who are in possession of some of most antique jewellery.
Once these original pieces, known as masterpieces, are acquired, they are either ramped up adding a new gold framework or lent with some tiny other variations that gives the masterpiece a modern touch without tampering with its old fashion appeal in any way, he said.
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