Jewellery chain to raise Rs 100 crore via PE route

KOLKATA: Jewellery retail chain Senco Gold plans to raise Rs 100 crore through private equity route to expand further.

"The company plans to expand all over India starting with Mumbai and other tier 1 and tier 2 cities, with an investment of Rs 200 crore," Senco Gold chairman Sankar Sen said.

Currently, Senco Gold has 51 retail outlets in West Bengal, Orissa, Jharkhand, Delhi and Madhya Pradesh and has a turnover of Rs 1,200 crore in retail and exports.

The jewellery chain has roped in Tollywood star couple Prosenjit and Arpita Chatterjee as brand ambassador.