Jewellers bet big on IIJS & IIJW shows for beefing up gems, gold sales

KOLKATA: Jewellers are betting big on India International Jewellery Show ( IIJS) and India International Jewellery Week ( IIJW) to beef up sales at a time when the government is trying to put a check on the domestic consumption of gold to bring down the current account deficit.

"Both IIJS and IIJW are two big occasions where jewellers are expecting to bag good orders," said Mr Haresh Soni, chairman All India Gem & Jewellery Trade Federation.

Last year there was a 24% ncrease in visitor registration and more than 33,000 trade visitors thronged the show in the span of five days from India and abroad. IIJS, Asia's second largest jewellery show, is the most prominent sourcing event in the country providing an extensive platform for across-the-board b2b trade. Te targeted visitors at this year's show are jewellers, watch or clock retailers, jewellery wholesalers & retailers, jewellery manufacturers, jewellery designers and others related to jewellery sector. The exhibitors include companies/firms dealing in diamonds, pearls, platinum, gold, silver, antique jewellery, pearls, gemstones - ruby, sapphire, opal, emerald, crystal, and equipment & accessories of jewellery making.

IIJW is an initiative to showcase India's finest in jewellery, be it design, innovation, craftsmanship, technology or quality to the customers around the globe. "These two shows are very critical for the industry. We will be able to get a feel about what sort of demand is emerging from the global markets," said Mr Bachhraj Bamalwa, director, Nemichand Bamalwa.