Hugo Boss announces new partnership with Genesis Luxury

NEW DELHI: Hugo Boss announced its new partnership in India with Genesis Luxury on Monday. Currently the brand has two Boss Stores in India, at DLF Emporio in New Delhi and at The Palladium in Mumbai. Genesis takes over Hugo Boss from Dubai based BinHendi Enterprises. ET was the first to report about the new partnership.

Speaking on the development, Sanjay Kapoor, managing director, Genesis Luxury said “We are extremely happy to partner with Hugo Boss, one of the most well known luxury brands worldwide”.

“In Genesis we have found the perfect partner to further expand our retail business in India,” added Ingo Hesse, managing director, Middle East and India at Hugo Boss."

In addition to Hugo Boss, Genesis Luxury's portfolio includes brands such as Burberry, Bottega Veneta, Canali, Giorgio Armani, Emporio Armani, Armani Jeans, G-Star Raw, Jimmy Choo, Michael Kors, Paul Smith, Tumi and Villeroy & Boch.

Hugo Boss offers menswear, womenswear, kidswear ranges, as well as licensed fragrances, eyewear, watches, children‘s fashion and home textiles.