Gold jewellery sales up 30% this Dussehra

Gold jewellery sales have shot up by 30% this Dussehra compared to last year, setting the tone for better sales in the upcoming Diwali and Dhanteras period. Jewellers attribute this surge in sales to drop in gold prices coupled with an upbeat mood among consumers as the economy has opened and the fear of covid waning across the country.

Prices of 22 karat gold, used for making jewellery, has fallen below Rs 50,000 per 10 gm and was hovering around Rs 49,000 per 10 gm during the Dussehra period.

“Our stores have witnessed more than 30% sales this Dussehra. There has been a lot of pent-up demand in the market and consumers have spent on the precious metal. The demand for lightweight contemporary jewellery was more. We have also seen people buying coins too as an instrument for investment,” said Joy Alukkas, CMD of Thrissur headquartered jewellery retail chain Joyalukkas Jewellery.