Flawless Diamond ties-up with ‘The Bombay Store’
Flawless Diamonds, which is engaged in manufacturing and marketing diamonds, on Tuesday said it has tied-up with 'The Bombay Store' (formerly known as Bombay Swadeshi Stores) for sale of its premium jewellery brand AUM and is planning to open more...
By PTI |
MUMBAI: Flawless Diamonds, which is engaged in manufacturing and marketing diamonds, on Tuesday said it has tied-up with 'The Bombay Store' (formerly known as Bombay Swadeshi Stores) for sale of its premium jewellery brand AUM and is planning to open more outlets in the future.
"Its premium location and the status it commands fits very well with our marketing strategy and brand development policy," Flawless Diamonds said in a communique to the BSE, adding "the Bombay Store would boost the sale of AUM brand with this association."
The company is totally focused on its retail marketing strategy, owing from the good response in its retail business and overseas buyers and has recently developed more than 5,000 special new designs for its retail outlets, it added.
"Flawless Diamonds will launch its first phase of opening up 25 retail outlets as fast as possible," the company's Managing Director Bhawar U Jain said.
Shares of the company were last trading at Rs 80, up 2.56 per cent on the Bombay Stock Exchange.
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