FabAlley ties-up with Future Group-owned Central, ventures into the offline segment

KOLKATA: Online fashion brand for women, FabAlley has ventured into the offline segment through a tie-up with Future Group-owned Central.

The brand has launched its high street fashion collection in Central stores in Gurgaon, Mumbai, Hyderabad and Patna and will be soon expanding their footprint to Bangalore, Pune, Noida and Chandigarh. The brand wants to give its customers a touch-and-feel experience.

FabAlley co-founder Tanvi Malik said going offline will help to introduce new customers to the brand. FabAlley plans to aggressively expand offline across the country with 40-50 more shop-in-shops scheduled to be launched in the next 6-8 months.