Demand for traditional Assamese jewellery on the rise: Amazon India

Amazon India stated thatJewellery in Assam is on the rise, growing 20% YoY, with traditional Assamese designs continuing to be a customer favourite.

Amazon India this festive season, customers in Guwahati are showing a strong preference for premium products on Amazon Fashion and Beauty. Watches and luxury beauty is seeing a 30% YoY growth, driven by demand for metal strap digital-analog watches and moisture rich beauty products.

Amazon India stated this festive season, customers in Guwahati are showing a strong preference for premium products on Amazon Fashion and Beauty. Watches and luxury beauty is seeing a 30% YoY growth, driven by demand for metal strap digital-analog watches and moisture rich beauty products. Jewellery in Assam is also on the rise, growing 20% YoY, with traditional Assamese designs continuing to be a customer favourite. Apart from this, in the run-up to Durga Puja, searches for complete beauty looks spike on Amazon, while contemporary jewellery and luxury beauty see higher traction during the wedding season


Siddharth Bhagat – Director, Amazon Fashion and Beauty said, "We are delighted to see customers in Assam embracing premium fashion and beauty this festive season. At Amazon Fashion and Beauty, we are continuously enhancing the shopping experience for our customers through technology-led features such as 'Wear-It-With' styling suggestions, Virtual Try-On for beauty and eyewear, and the Skincare Analyzer for personalized recommendations. These innovations make festive shopping not only more convenient but also more personalized, helping customers discover products that truly suit their preferences."

Amazon.in empowers more than 10,000 sellers from the State to serve customers faster, while also creating hundreds of new job opportunities in the region. With this, Amazon’s operations network in the State includes one new Fulfilment Centre, one Sortation Centre, over 200 I Have Space (IHS) stores, and more than 50 Delivery Stations.