BlueStone strikes gold this festive season, clocks 45% business growth

Jewellery retailer BlueStone Jewellery and Lifestyle Ltd recorded a 45% year-on-year increase in business between October 1 and November 8, buoyed by festive demand during Dhanteras and Diwali.

The company disclosed the provisional growth figures in a regulatory filing on Monday, attributing the performance primarily to an increase in the number of buyers rather than higher spending per customer.

Average realisations remained unchanged from the corresponding period last year, suggesting that the growth was driven by a wider customer base.


BlueStone said demand for jewellery as part of everyday dressing continued to gain traction, while products in entry-level price brackets also gathered momentum during the festive season.

"More consumers are choosing BlueStone this festive season, reflecting the strength of our design-led proposition and our ability to offer differentiated jewellery across a wide range of price points," Founder and Chief Executive Gaurav Singh Kushwaha said.


(With inputs from PTI)