BGPML enters online jewellery space, eyes Rs 100-crore revenue in FY17

NEW DELHI: Birla Gold and Precious Metals Ltd ( BGPML) today said it has forayed into the online jewellery space with the launch of CherishGold.com and aims Rs 100-crore revenue this fiscal.

The jewellery e-tailer offers over 50,000 jewellery designs, certified by International Gemological Institute. The jewellery portal also offers flexible payment options and a convenient return policy, BGPML said in a statement.

BGPML was recently acquired by the KSS Ltd, formerly known as K Sera Sera Ltd.

"Birla Gold and Precious Metals Ltd has announced its entry in the e-tailing jewellery space with the launch of CherishGold.com, an online jewellery store. The company is eyeing Rs 100 crore revenue in FY 2016-17," it added.

The CherishGold.com is focusing on metro and tier-II cities in the country, and is reaching out to working women and upper middle class segment, it added.