Archies opens fashion jewellery store in Pune

PUNE: Archies, the Rs 85-crore greeting cards and gifts manufacturer has launched its latest brand —Stupid cupid — the fashion jewellery store in Pune. The company is opening two stores in the city under the brand.

The stores will be located inside an existing Archies outlet. Nationally, Archies has seven stand alone stores of fashion jewellery.

“With the boom of e-cards and SMSes, gifts market has reached 45% of our revenues, overtaking the cards market for the first time.

Fashion accessories category, both for men and women, are the fastest growing in our stores. Youth have always been our main customers but now the 35-40 age group has emerged as another customer group for us.

We have already got a lot of gifts and cards suiting the choice of the 35-40 age group and will continue to do so in future,” says Vijayant Chhabra, executive director, Archies.

The company has 500 franchisees across 139 cities in countries such as India, UAE, Bahrain, Sri Lanka and Nepal.