Aranyam Perfumes founder Lalita Jadhav receives Maharastra Ratna Puraskar 2024
Aranyam Perfumes founder Lalita Jadhav has received the Maharashtra Ratna 2024 Puraskar for 'Best Natural Fragrance Brand'. The brand excels in chemical-free perfumes using ancient Indian techniques. Aranyam promotes authentic, sustainable practic...
This prestigious ceremony awards people and brands that have excelled in various fields. Aranyam is awarded for the best natural perfumery, which indicates that it has excelled in creating perfumes that are authentic and sustainable.
Aranyam Perfumes creates scents using the ancient Indian technique of perfume-making known as gandha yukti. Each perfume bottle is crafted with precision and care using Ayurvedic principles, making it chemical-free, environment-friendly, and safe for consumers. Every fragrance has a story and specific quality that can help one’s overall well-being.
Lalita Jadhav founded Aranyam Perfumes with a mission to revive ancient Indian perfume-making techniques. The word ‘Aranyam’ is a Sanskrit word meaning ‘forest’, or rather, a place with an abundance of natural resources such as flowers, trees, and herbs. Through Aranyam, Lalita aims to highlight yet another facet of India's rich culture and heritage.
Aranyam Perfumes is working on introducing the concepts of gandha shastra and gandha yukti to international markets and redefining luxury, nostalgia, and authenticity in the art of perfume-making.
To learn more about Aranyam Perfumes, click here.
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