AN45 ° eyes 2.5-times revenue growth, enters Delhi market with Gluta Collagen range

New DelhiSkincare brand AN45 °, a vegan and cruelty-free beauty & personal care brand founded by entrepreneur Neha Arora, is targeting around 2.5 times revenue growth over the next 12-18 months.

The brand, which has been built around skincare and protection formulated for Indian skin, forayed into the Delhi market earlier this week with the introduction of four new additions to its portfolio, said a statement from AN45 °.

"AN45 ° is targeting approximately 2.5x revenue growth over the next 12 to 18 months. With the official Delhi launch of its Gluta Collagen range on 12 September 2026, the company is entering its next phase of growth, which will be driven by increased product adoption, expansion of its consumer base, market expansion and wider distribution," it said.


Besides, it is also evaluating key North Indian markets as the next step in its geographic expansion, followed by a wider national presence as consumer traction and distribution grow.

In the longer term, the company is also evaluating the possibility of establishing physical AN45 ° stores in Delhi and other key markets.

"AN45 ° is following an experience-led omnichannel approach, rather than committing to a fixed percentage split across channels at this stage," it said.

Physical retail is part of the company's longer term roadmap, with AN45 ° evaluating the possibility of establishing exclusive stores and a physical retail presence in Delhi and other key markets once it has built a stronger consumer base and market presence, the statement said.

Founded in 2025, AN45 ° is a bootstrapped, founder-funded venture with no institutional or venture capital investment so far, the company said.

It has invested about Rs 3 crore in the business to date, including an initial Rs 2 crore commitment and subsequent capital towards product development, manufacturing, inventory, branding, marketing and distribution.

The company added that it may explore institutional or strategic investment as part of its longer-term roadmap, once it builds a stronger consumer base.

Neha Arora, who founded AN45 °, is also CEO of Amorvet, a herbal veterinary and animal nutrition products manufacturer founded by her husband Anuj Arora, which the company said operates units in Saharanpur (Uttar Pradesh) and Uttarakhand and exports to over 75 countries. PTI