Amway India enters herbal skincare space

NEW DELHI: The India arm of the $8.6-billion direct selling company Amway, which sells a range of personal care and household products, has entered the rapidly growing herbal skincare market, its first such foray into the category. “We are watching this space very closely and could extend other brands to the herbals space. Indian consumers are increasingly orienting themselves to herbal products and the new range will be among our growth engines in the coming year,” Amway India chief executive Anshu Budhraja said.

The company, which manufactures and sells Nutrilite health supplements, Artistry make-up and Satinique shampoo, has extended its homegrown Attitude brand to the herbal beauty-care space.

At over Rs 2,000 crore and estimated to be growing rapidly at 15-16%, the herbal skin care category has seen a slew of global companies including HUL entering this space over the past two years and competing for market share.