Whirlpool India plans to double its market share

NEW DELHI: Consumer durable maker Whirlpool India plans to double its market share in front loading washing machine segment next fiscal from 5 % currently.

The company would launch 11 new models within fully automatic top-loading and front-loading category this month-end.

The new models, which are priced above Rs 12,800, will be initially rolled out in major metros and other big cities.

"We are focusing on front loading models as the segment is growing at 25-30% y-o-y. Through new launches, we intend to garner a double-digit market share within front loading segment and a 20% share in the country's washing machine industry," said Whirlpool India vice-president (marketing) Shantanu Das Gupta.