Weston launches new range of colour TV
Consumer electronics company Weston has launched a new range of colour televisions, which will be priced Rs 3,790 onwards.
The new television sets, launched under the brand name 'Smile', would be available in four different models in sizes of 14 and 21 inches. It has features like noise reducer and sleep timer and has 250 channels, the company said in a statement.
"The company has drawn a Chinese model of marketing by mass producing low priced quality products. The product is available through 2,400-strong channel network of Weston in all parts of the country," company's Vice President (Marketing) Sunil Sethi said.
To increase its share in the domestic and global markets, Weston has ramped up its production in nine units, including two each in Uttarakhand, Mohali, Punjab, Noida and one in Jammu, he said.
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