Vivo bets on X90 to spur premium segment growth

Vivo expects soon-to-be-launched X90 series to catalyse its growth in the premium segment in the Indian market and these devices will also be 'Made in India', according to the company. The X90 series 00 scheduled for official launch on April 26, comprises two flagship devices, Vivo X90 and Vivo X90 Pro.

The new devices aim to offer users a "superior" mobile photography and videography experience, a senior company official said.

The X90 handsets in India are being manufactured in its Greater Noida facility.


Earlier this month, the company had said it will invest ₹1,100 crore more by the end of 2023 to increase its manufacturing capacity in the country, and that production in its new unit in Greater Noida is expected to begin by early 2024. Vivo has a manufacturing unit operational in Greater Noida, and every Vivo smartphone that is sold in India is Made in India.