Videotex International partners with Usha Shriram Enterprises to foray into LED televisions

KOLKATA: Television original design manufacturer, Videotex International is partnering with Usha Shriram Enterprises to foray into LED televisions under the Usha Shriram brand. Videotex will look over manufacturing, sales, marketing and servicing for the products.

Videotex already manufactures for a majority of leading brands in the Indian market. Usha Shriram will also foray into multimedia speakers by virtue of this partnership.

Videotex International founder Vinay Bajaj said the association with Usha Shriram is an integral part of our go-to-market strategy. “Our endeavour would be to push this expensive product line through aggressive pricing model,” he said. The company manufactures televisions at its own plant in Greater Noida.