Videocon to make Dubai international export hub

Indian durable major Videocon Industries is all set to make Dubai its next global export hub for the Middle-East, Africa, Europe and South America.

NEW DELHI: In line with its global ambitions, Indian durable major Videocon Industries is all set to make Dubai its next global export hub for the Middle-East, Africa, Europe and South America.

Videocon chairman and managing director VN Dhoot said: ���Dubai is strategically located for our global export operations to various other markets. It offers a much better deal in terms of tax and incentives.���

The company will be shipping its appliances and electronic products through the Jebel Ali port, which is UAE���s flagship terminal and also the world���s largest container port that is expected to add a further 5-mn units by early 2009.

���We wanted a larger base for our exports to the Middle-East and African countries, which are a huge durables market as we plan to take our entire exports from $47.5 mn to $100 mn this year,��� said Mr Dhoot.

The Middle-East countries comprise 35-40% of Videocon���s total exports. ���Dubai is also for re-export purposes for products ranging from refrigerators, washing machines and air-conditioners to colour televisions, DVD players and others across categories to various continents,��� said Mr Dhoot. ���We have logistics and service tie-ups with local companies and are looking to save money in these areas.���

The company will use Videocon and Kenstar brand name to export products, even as the company is an umbrella brand for many brands such as Electrolux, Thomson, Kenstar, among others.
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