Syska Group diversifies product portfolio and enters fans segment

Bengaluru: Syska Group, the fast moving electrical goods company, has diversified into the fans category to widen reach. The new category, launched in keeping with the government’s Make in India and Atmanirbhar Bharat initiatives, is entirely made in India.

“This is an opportune time for Syska group to expand its product portfolio to newer categories and venture into the fans business. There is an exponential growth opportunity in this category with the household fan segment set to witness an upsurge in the near future. We aim to continue our contribution towards the Make in India initiative of the government,” Rajesh Uttamchandani, director of Syska Group said in press statement.

The brand has entered the fans segment with the introduction of products across ceiling, pedestal, table, exhaust, decorative, portable and wall variants. The new line includes smart fans with built-in LED lights with remote-control feature and fans with power saving features.


In October, the Syska Group had roped in actor Rajkumar Rao to be the new face of the brand and promote its products, after the untimely demise of its previous brand ambassador actor Irrfan Khan.