Sony plans to increase Vaio computer sales
Sony Corp, the world's second-largest maker of consumer electronics, is targeting corporate customers to increase Vaio notebook-computer sales and its share of the global PC market.
By PTI |
TOKYO: Sony Corp, the world's second-largest maker of consumer electronics, is targeting corporate customers to increase Vaio notebook-computer sales and its share of the global PC market.
The company plans to raise sales to business users to 30 per cent of total Vaio shipments by March 2010, from less than 10 per cent now, head of Sony's Vaio business said. Sales of the Vaio, introduced in 1996, helped drive an 8.3 per cent gain in Sony's fiscal second-quarter sales.
Chief Executive Officer said earnings at Sony's consumer electronics and movie divisions will help offset games losses. The company last month forecast its lowest annual profit in five years because of rising costs from its PlayStation business and a computer battery recall.
``Price competition in the computer industry is getting tough,'' said, a vice president of marketing at Sony. ``We will try to halt further price declines by introducing computers for corporate users.''
Shipments of notebook computers are expected to rise 26 per cent this year, outpacing the 3.3 per cent growth in desktop PCs, according to a September a research firm report.
Laptop shipments will rise to 79.7 million units this year, the research firm said.
Sony forecasts a 14 per cent increase to 4.2 million Vaio computer shipments worldwide this fiscal year ending March 2007, including 1.1 million in Japan. The company shipped 3.7 million units last fiscal year, of which 3 million were notebooks and 700,000 were desktops. About 1 million of them were sold in Japan.
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