Sony India eyes 40% share of flat panel TV segment

Sony India, a unit of Japan's Sony Corp, expects to increase its market share in the flat panel TV segment to 40 percent from the current 35 percent, buoyed by the upcoming cricket World Cup, a top official told reporters on Tuesday.

By PTI | Feb 01, 2011, 02.54 PM IST

MUMBAI:Sony India, a unit of Japan's Sony Corp, expects to increase its market share inthe flat panel TV segment to 40 percent from the current 35 percent, buoyed bythe upcoming cricket World Cup, a top official told reporters onTuesday.

The company expectssales from Bravia, its full high definition television brand in the segment, todouble during the World Cup, Masaru Tamagawa, managing director at Sony India,said, adding Bravia currently accounts for about 35 percent of the firm'srevenue.

"We expect the marketsize during the World Cup season to be approximately 600,000 unit sales inIndia, we are targeting 250,000 unit sales," Tamagawasaid.

The company competes withthe Indian units of Samsung Electronics Co <005930.KS> and LG ElectronicsInc <066570.KS> in the Indian flat panel televisionsegment.

Sony India, which beganoperations in 1994, said it has planned an investment of 1 billion rupees inBravia during the World Cup.

"Sofar, this has seen the biggest spending on marketing in India," Tamagawa said."We are going to invest during the Indian Premier League as well thisyear."

The cricket World Cup isbeing co-hosted by India, Sri Lanka and Bangladesh from Feb. 19 to April2.

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