Sonata announces 20 per cent discount to boost sales during Onam

KOCHI: Sonata, India's largest selling watch brand from the house of Tata, has announced a discount of 20 per cent on its entire range of products to attract buyers in Kerala during the ' Onam' festival next month.

The discount will be available from July 26 till September 2 at all 'World of Titan' stores as well as multi-branded stores across the state, Sonata Regional Sales Manager, South, Biju Nair told reporters here.

Sonata has an annual sales volume of over 6.5 million watches sold through a network of over 10,000 dealers across the country.

After the discount, the product prices would fall in the range of Rs 199-Rs 1500, he said.

In Kerala, it hopes to sell 1.75 lakh watches during the festival period against last year's 1.23 lakh watches, he said. During the 2011-12 fiscal, 2.95 lakh watches were sold in the state.