Sharp enters into strategic alliance with Ingram Micro for air purifiers

KOLKATA: Japan’s Sharp has entered into a strategic alliance with Ingram Micro, a leading global wholesale technology distributor, to distribute its air purifiers in the Indian market. With this, Ingram Micro will launch Sharp’s air purifiers to 16,000 stores across the country, a company release said.

Under this agreement, Ingram Micro will offer the entire range of Sharp’s air purifiers, including popular models such as air purifier with mosquito catcher, dehumidifier, car air purifier and portable room purifier. With this, Sharp is confident of achieving its target turnover of Rs 500 crore from the air purifier business by 2020, the release said.

Jaishankar Krishnan, senior vice president and chief executive at Ingram Micro India, said it’s a perfect synergy between the two brands in terms of business philosophy and market leadership. “Our partnership with Sharp will bring global standards of air purification to the Indian consumers,” he said.

The adoption of air purifiers is still limited mostly to the Delhi-National Capital Region. As per estimates, 1.2 million deaths are linked to air pollution every year in India.