Samsung eyes 60 per cent market share in smart TVs

Samsung India has set a target of 35 % market share in FPTV category and 60 % market share in the smart TV segment in India by the end of 2012.

Launching the Smart TV in Kerala market the company spokesmen said that Samsung is looking at a turnover of Rs 225 crore during the Onam festival season from the state. The sales turnover is expected to grow at 20 % as compared to the previous year’s level.

During the Onam festival the consumers have a chance to win daily prizes. They will also get a chance to participate in a mega bumper draw that includes a bouquet of products worth Rs 5 lakh, Mr Mahesh Krishnan, VP – Home Appliance Business. Samsung India said.

Apart from Smart TVs the company has also launched new LED TVs in the market. About 40 % of the company’s total sales in the state happen during the Onam season.