Philips ropes in Rahul Dravid to endorse air purifiers

KOLKATA: Dutch technology major Philips has roped in former Indian cricketer Rahul Dravid as brand ambassador for its air purifier business.

This comes at a time when the season for air purifiers will peak in India with air pollution peaking in North and New Delhi region. The October to December quarter accounts for almost 60% of air purifier sales in the country.

In a media release, ADA Ratnam, president, personal health at Philips India said this partnership with Dravid will strengthen our endeavour to raise awareness on air pollution.


Gulbahar Taurani, senior director and head marketing of personal health at Philips India said Dravid has been a perfect partner for Philips.

Several global brands have recently forayed into the air purifier business in India. However, sales still is mostly urban phenomena limited to the large cities and the market is growing at 50% plus pace, as per industry executives.