Panasonic partners Benow to take offline retail stores online

Kolkata: Panasonic India has partnered with digital payment platform Benow to take its offline retail network online. The Japanese company said its exclusive stores and the camera stores will benefit from this at present.

This comes at a time when consumers may shift more towards online purchases due to fear of Covid-19.

Companies like Samsung have also partnered with Benow to take its mobile phone and electronics retailers online, while Xiaomi and Vivo too have rolled out initiatives to extend their offline stores to online.


The new platform does not require any capital expenditure by Panasonic’s retail partners and helps them provide a contactless purchase experience to its consumers. The company has plans to extend this to all its distribution partners such as multiband stores, national and regional retail outlets and sub-dealer in the next few months.

Panasonic India group head (trade marketing) Jialal Koundal said the pandemic has not only impacted consumer behaviour but also redefined how businesses operate.

“Further strengthening our distribution strategy and customer centricity, the association with Benow not only enables our offline retail partners to come online but also ensures that our consumers can browse, select, order, pay and receive their favourite Panasonic products from the safety and comfort of their homes,” he said.

The company said it is undertaking training to help retailers come online.